Know Your Customer, Build Your Business
When creating an online presence it’s important to know who your targeting with your content. My workbook called Know Your Customer walks you through an exercise that will help you do just that.
By the end of the workbook you will have written a paragraph or two about your typical customer and how you help them solve a problem or fill a need with your products and services.
When done, pin it to your wall or tape to your computer. Every time you create content read your customer profile first, so you target your writing to them. After all, it is all about them and this exercise will be especially helpful when you start your blog.